INSTITUTE OF DESIGN AND SYNERGISTICS

Empathize

Why you look at people and the environment, how and what you see matters. What if we look with intent; a ‘why’ to see that which lies beyond the obvious – what if we look with why.

Why?

How?

What?

Reflect

To you, why is observation important? If you you were to travel to a new environment, how will you do it differently? Imagine living in a different space, which different experience will you expect to observe?

Read more about observation here 

Act!

Walk to your office, home or destination instead of using transport. 

Visit an unknown place in a group and share individual observations when you return 

Remember an experience of an event and see what you wised you saw differently.